About Us

Why Marketing is passionate about helping brands, businesses and people realise their full potential. Our tight-knit team has a wealth of experience in marketing, branding, PR and social media; offering flexible support to clients from a cross-section of industries.

We ask the questions that help you to address your on-site and off-site marketing needs. From brand building for start-ups, to one-off projects for businesses that require external support, it always starts with Why.


Our Founder

An accomplished marketer, sales leader and business developer, Managing Director Abi Pick founded Why Marketing with the aim of helping businesses to achieve sustainable growth through innovative marketing.

Having worked with businesses all over the world, Abi is passionate about giving her clients a personal approach, well aware of the fact that every business encompasses a unique set of ambitions and objectives.

An expert in strategic planning, Abi believes that every strong marketing plan starts with one important question: Why? By getting to the heart of her clients’ needs and priorities, she’s able to find the how that enables businesses to achieve their goals.

From identifying new markets and launching new products, to coaching and consulting on a range of key business metrics, Abi and her team offer agile marketing support with their own special touch.


Our Team

Rick Armstrong

Our non-exec director, a multi-talented man and an inspiration to the Why Marketing team, Rick Armstrong is a business consultant, trainer and motivational speaker. The Managing Director of Mentor Group, he’s committed to helping clients achieve business growth and personal development, through tailored coaching and consulting.

Rick is also the Area Director for BNI West Yorkshire and North Yorkshire - the world’s largest referral network with over 150,000 members worldwide. Why Marketing is proud to be a member of BNI.

Natasha Stead

Our marketing assistant, Natasha is a driven, talented individual and a valued member of the Why Marketing team. From social media to event management, she supports all aspects of project work, ensuring that clients get the attention they need and deserve.

Natasha is constantly bringing fresh and innovative ideas to the table that enable us (and our clients) to stay one step ahead of the game.

Our Partners

Why Marketing is fortunate to work alongside a host of talented individuals, with whom we can collaborate to propel your brand or business.


Melanie Malcolm

Melanie is a pioneering woman in business, with numerous accolades to her name. Founder of Yorkshire Ladies Links, a women’s networking community that held its first event in 2015 to great success, she also co-founded The Yorkshire Choice Awards. She connects individuals and businesses throughout the region, helping them to gain exposure and recognition for their talent and achievements.

As Director of the award-winning Bespoke Home Cinemas, she is also an accomplished entrepreneur, with a keen sense of what it takes to make a business grow.

Kelly Gilmour-Grassam

A copywriter with a passion for high quality content, Kelly collaborates with Why Marketing on many of our projects. With a sharp eye for detail and an intuitive grasp of business fundamentals, she creates copy that connects with our clients’ target audiences, to help us deliver on their objectives.

Shortlisted for the Forward Ladies Young Entrepreneur of the Year and IPSE Freelance Awards 2015, Kelly is an ambitious individual with wide-ranging expertise.

Want to work with us? Give us a call on 0113 346 4888 or email hello@whymarketing.co.uk to arrange a meeting with our experts.