“We were new to the concept of formal marketing, branding and online campaigns until we enlisted the support of Why Marketing. Their help and guidance has been invaluable in helping us to promote our business, as well as giving us an identifiable brand concept and a new, more professional image. We are delighted with the work they’ve done – quick to respond, helpful and efficient. We couldn’t recommend them enough!!” - Zoe Mulchinock, Director
When Taste Cuisine decided to refresh their marketing strategy, they called on Why Marketing for expertise. Zoe Mulchinock, Director explains; “We didn’t have any formal marketing or brand consistency in place at-all when we enlisted the help of Why Marketing. We didn’t really know where to start! We had taken on two new large venues and needed help to promote and advertise them, along with our own business and work elsewhere. We wanted a complete overhaul of our website, new branding and new promotional literature.”
The Why Marketing team got to work with a strategy meeting to understand the business and get to grips with its needs and target markets. A rebrand started the transformation process; designers were briefed and an advertising schedule was put together whilst the new website was rebuilt.Internal materials were refreshed to provide a consistent look, and online strategies such as SEO and PPC campaigns were implemented to promote Taste Cuisine across Yorkshire.
Zoe is delighted with the work done thus far; “It’s really coming together! We have clear and consistent branding across the business, along with a more effective online presence through our new website, social media and Google Adwords. We have successfully secured venues that will contribute up to £350k to our bottom line and wedding enquiries have increased by 20%. We attribute this to the new branding and combined marketing effort. This is a very satisfying return on our investment and hopefully just the beginning of our continued success.”
About Taste Cuisine
Taste Cuisine is passionate about catering, offering a premium service to venues and clients across the North of England. Weddings, corporate events and private parties are delivered with exceptional service from start to finish.Back to homepage