Benefits of content marketing
Content marketing is a long term strategy that nurtures stakeholder engagement towards business growth. Through sharing high quality, varied and useful content such as blogs, videos, infographics and guides or e-books, you pitch yourself as a knowledgable expert whilst also giving something of value to your followers. Naturally, this all lends credibility to your business - along with a bucket load of other benefits.
Here are just a few of the primary benefits gained from a robust content strategy.
1. Improve your brand’s online presence
A primary long term benefit of a committed content strategy is an enhanced online presence that connects the brand with potential customers, engages positive conversations and improves search engine rankings. All of this generates residual leads and revenue.
We congratulate you if you are posting regular, high quality blogs already. Your search engine ranking will gradually improve as Google, in particular, recognises relevant content in more varied forms - a good reason to do more than just blogging.
2. Nurture a trustworthy brand; recruit and retain talent
Introduce the key players in your workforce into your content and you present the personalities behind the business, making you more approachable and relatable. This is attractive to potential employees, demonstrates your high regard for your employees and supports your recruitment effort. Research has also found that a people-led content strategy lends trustworthiness and credibility to your brand. Content in the form of video and vlogging is the highest impact and most memorable way to show off your talent.
3. Support sales and increase customer lifetime value
Content provides an essential toolkit of continually refreshed collateral for your sales team, giving them fresh angles and channels into their prospects. Communicating your key messages in several, easy-to-digest formats will appeal to a more diverse set of communication preferences. Hence, your brand will reach a much wider audience.
With your mailing list sign-up and email auto-responders in check, you’ll also curate a loyal following for your content. Extend this to existing customers and you’ll foster a long-term dialogue that ensures they will keep returning their business to you.
4 Build brand equity to attract partners and investors
Showcasing your expertise and values, talented workforce, great work and loyal customer base will give potential investors something to get excited about, whilst also attracting partners and collaborators to your business.
5. Crisis response and reputation bolstering
Your content strategy should involve an element of scenario planning which anticipates potential problems and challenges. Quality content that addresses these themes can contribute towards your response should the worst happen. Content should also address potential negative online activity and take the immediate heat out of any one-off major incident or complaint to ensure it cannot gain momentum.
We know content marketing can be somewhat of a mind field, that’s why our team of experts are on hand to help you plan and create a powerful content strategy that is beneficial to your target audience.
Just give us a call on 0113 249 7799, we are always happy to have a coffee and a chat.Back to News