Don’t Get Social Media? Don’t Worry – Here’s Why

Don’t Get Social Media? Don’t Worry – Here’s Why 

Every man and his dog seem to be on social media nowadays, which can be a daunting prospect for non-digital natives. With a growing emphasis on social media for marketing, you may feel that your business is missing out if you haven’t got a strong social media presence – especially if yours is non-existent. But how important is social media in the modern marketing mix? And will businesses that aren’t social-savvy get left behind?

We’re here to explain why you don’t need to worry if you’re yet to conquer these online platforms. 

Traditional marketing still works

Social media has enhanced, not replaced, the multitude of options available to brands and marketers. Traditional forms of online and print marketing are still very much alive and well, from high-impact leaflets, posters and direct mail, to cost-effective email marketing. Working to your strengths can ensure that you get the best results from your marketing strategy; there’s no point channelling time and resources into a platform you don’t understand.

Besides, it’s not just your strengths and the available marketing channels that you need to consider – knowing your target audience is vital to the success of any marketing campaign. Whilst many customers and businesses are online nowadays, social media isn’t the only way in which they interact with brands.

Identify your target audience, the platforms they use and their interests, to create marketing collateral that resonates. For high value products and services, for example, a printed brochure could be a wise investment. As well as giving consumers the information they need to make a decision, it can present your brand as a credible, trustworthy and high calibre choice.

Meanwhile, a business services provider may find that email marketing and blogging are a better use of the marketing budget, to help establish your brand as a voice of authority in a particular field. All of these options can enable you to connect with your audience, without going anywhere near social media.

Social media marketing is simply not right, or necessary, for every business - and we would advocate being choosy about which platforms you join if you do decide to take the plunge. This being said, it can enhance your existing marketing activity and it may help you to reach as-yet untapped audiences.

Social media made simple

If you’re yet to get to grips with the world of social media, don’t panic. Whilst traditional marketing still has a crucially important place in the digital age, businesses that take the time to master the art of social media can reap the rewards. Platforms such as Facebook, Twitter and LinkedIn allow you to reach your target audience at any time, all over the world, absolutely free.

As such, social media training is a cost-effective way to bring your business into the 21st century. Giving you the skills and understanding you need to thrive online, you can use social media to promote your products, services, news and updates, whilst carving out a niche as a thought leader and expert in your industry or field. Traditional marketing still works, but with these tools to boost your online presence, the possibilities can be endless.

Social media isn’t the be-all-and-end-all of marketing, but it’s certainly growing in importance. Find a marketing mix that works for both you and your customers, and you can ensure that your strategy delivers the best possible return on investment.

Find details about our social media workshops in our Services section.

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