Social Media Training

Social media is a must for any business but it can also be a vortex for your time and resources.

Why Marketing is here to save you time and maximise opportunities. The best advocate for your brand lies within your business, so we offer social media training workshops that cover the essentials, including skill enhancement, content clarity and a plan of action for your business.

Client engagement, prospect identification and competitor analysis strategies can be explored in these sessions, as well as the use of testimonials, recommendations and referrals. 

Our one-to-one coaching and tailored workshops can be accompanied with campaign-specific social media management to get you started.

Our in-house and public workshops include:

Social Media – Set Up & Go:

Next Workshop Date: Coming Soon!
£99+VAT per person 
Please contact us to register.

This programme is perfect for the social media beginner.  The workshop will set you and your business up on 3 social media platforms, establishing your social presence, explaining the benefits, and helping you master the basics of each platform.

You don’t need any prior knowledge of social media, nor do you need an existing account. 

Twitter:

  • Getting the right Twitter address
  • Setting up your business Twitter profile
  • Making the right first impression
  • Preparing your first tweet

Facebook:

  • Creating a personal account
  • Setting up your business Facebook page
  • Creating a perfect profile
  • Making your first post

LinkedIn:

  • Creating your personal profile
  • Setting up your business LinkedIn page
  • What to post

Twitter for Business

Twitter is a highly utilised marketing and customer engagement tool, beneficial for both business-to-business (B2B) and business-to-consumer (B2C) marketing. This half-day practical workshop gives you the skills and understanding you need to establish and maximise your Twitter presence.  

During the session, we will explore the best ways to utilise this tool; top tips and what to tweet, as well as helping you to create a business profile and integrate Twitter into your marketing strategy.

  • Overview of Twitter
  • Optimising your profile to showcase your brand/products/services
  • Finding your target market and building a network of customers/influencers
  • How to follow, engage and share effectively on Twitter
  • @hours, #ff and top tweeting tips
  • Social media strategy and reputation management
  • How to be a social business

LinkedIn

LinkedIn is the professional B2B engagement and networking tool – an excellent way to showcase expertise and make the right and relevant business connections. 

In our half-day workshop we’ll help you understand the full functionality of this business tool, finalise your profile and generate fresh and original content ideas. 

  • Overview of LinkedIn
  • Maximising your LinkedIn profile to showcase you as an expert
  • Creating a winning Summary for first impressions
  • Tips on Experience, Skills and Personal Information sections
  • How to use Groups for connections and engagement
  • Being creative with content for Company pages
  • Finding your target market and building a network of customers/influencers
  • How to connect, engage and share with your target market effectively
  • Creating and implementing a LinkedIn strategy
  • How to be a social business

Facebook for Business

Facebook is an excellent tool for B2C focused businesses looking to engage customers and prospects. 

This half-day workshop explores creative ideas and content strategies that powerfully present your business on Facebook, as well as identifying lucrative referral opportunities.

  • Overview of Facebook
  • Optimise your business page to showcase your brand/products/services
  • Finding your target market and building a network of customers/influencers
  • How to like, follow, engage and share with your target market effectively
  • Tips on being creative with content
  • What, when and why we post
  • Creating and implementing a social media strategy
  • How to be a social business

 

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